In 2007 GfK Eurisko launched a broad-spanning multiclient research programme. Some of its projects are the latest versions of syndicated tracking surveys now conducted regularly, others are surveys on highly topical issues addressed for the very first time. The organization has also introduced several innovative research methodologies developed and perfected by the GfK group.
Detailed information on surveys of interest can be obtained – without any obligation at all – by completing the form:
1. select survey/s of interest
- Sinottica 2008 -
Sinottica system
This is an integrated system that provides information on socio-cultural trends in Italy and behaviours of Italians. The information is acquired using both standard analytical tools (e.g. Lifestyles, the Big Map) and ad hoc methodologies designed to respond to specific client problems. Sinottica is a psychographic survey, which was first conducted in 1975.
- ADVERTISING AND MEDIA -
STP - Sinottica Advertising Tracking
This is An innovative tool that GfK Eurisko has developed to measure advertising effectiveness.
It can be linked to Sinottica.
STP Advertising Images Two different approaches can be used to measure the performance of advertisements: the "classic" approach adopted by STP, or else the image-based approach (which verifies effectiveness by using visual stimuli).
EMM - Eurisko Multimedia Monitor This is the most sophisticated survey tool devised so far by GfK Eurisko to analyse Italians’ usage of all media, and is now in its second edition. It is based on a completely new methodology - an electronic multimedia meter that is passive, personal and portable. This research tool is absolutely innovative in solving once and for all the problem of multimedia planning, with exact accuracy, allowing it to be linked to the target of interest regardless
of how the latter has been defined.
Shoppers and points of sale
The value of a commercial's position in programme breaks Those who wish to optimise advertising investments increasingly ask themselves: "What are the advantages of placing a commercial at a given point in a programme break?”
Brand Advertising Monitor (OR.MA) This is a syndicated survey focusing on the content and meanings of brand advertising. It brings to the fore what "happens” between a company and end users in communication acts related to brand products, indicate any undesired problems and decoding, so as to fine tune advertising in real time, provide comparisons on meanings and values conveyed by brands/products in the same category.
Sports Media: sport as a communication vehicle The survey provides updated information on individual sports, gauges the numbers of those practising them, and analyses how some sports symbols (clubs, teams and personalities) are increasingly becoming vehicles of advertising.
- Internet, New Media, ICT -
New Media Internet This ongoing study on the New Media, first conducted in 1997, focuses on the penetration, profiles and segmentation of users, and the different cultures of Internet usage.
Audinet Sinottica This unique survey provides quantitative and qualitative measurement of Internet usage patterns and determines website audiences (using metering technology), as well as user profiles based on consumption and media exposure.
Audinet Sinottica – (H.D) Hyperdatabase It is an exclusive database that combines six months of Audinet Sinottica data with data from Sinottica. It thus offers the full potential of Audinet and the full potential of Sinottica in one database! This is the most advanced, cutting-edge tool on the market to analyse and plan web advertising.
Audinet Sinottica – Web Site Report This exclusive analytical tool allows clients to find out all about the visitors to their website, and has particularly advantageous subscription terms.
Website Cross Evaluation Multidimensional survey methodology, able to investigate the contents and settings of a website, in terms of communication effectiveness and ease of use: usability.
Audistar 2008 This survey measures the sizes and characteristics of audiences of pay and free-to-air satellite TV channels, examines individual broadcasters, offers detailed profiles of satellite TV audiences to demonstrate their quality as targets for advertising.
Digital Terrestrial TV and Web TV Tracking The survey aims to provide continuous, rapid and essential information about digital terrestrial TV and Web TV.
ICT Business 2008 The survey describes the current state of ICT usage by Italian businesses, and analyses the directions and speed of change, hence offering intelligence for decision-making by Information & Communication Technology players in B2B marketing and communications.
ICT nelle Aziende italiane
- FINANCE AND MONEY MANAGEMENT –
Multifinanziaria Retail Market 2008 The survey findings form part of the largest existing database on financial decisions taken by Italian families and individuals. It has been repeated annually since 1987.
Multifinanziaria Business 2008 This is the 8th edition of a survey that monitors the needs of the Italian business market in order to identify business opportunities for financial service firms.
Multifintrack 2008 This tracking study serves to monitor investments in communications for the financial market. It has been run since 1998.
Multifintrack Business 2008 This system monitors investments aimed at small and medium-sized businesses in the financial market.
Market Share GfK Eurisko 2008 It collects data on sales of financial products in Italy, relating them to target groups, as well as information on their perceived quality and retention rate.
Competing in the private segment 2008 This survey examines reactive behaviours and strategies deployed by the wealthy segments of the Italian population.
Credit Card Monitor 2008 The report provides a picture of the credit card market scenario in Italy.
Consumer credit and mortgage lending monitor 2008 This survey seeks to take stock of the state of the art and competition in the consumer credit and mortgage lending market.
Monitor on household savings 2008 The report, which is in its twelfth edition, provides forecast data on the market of savings products.
PF Monitor: monitoring financial advisors’ satisfaction It is designed to be a tool to monitor, through the figure of the Financial Advisor, the health of the main financial advisor networks.
Multifinanziaria Immigrants The syndicated survey on immigrant targets will have a strong focus on the financial behaviours of various ethnic groups, based on the same areas explored by Multifinanziaria Retail Market.
Financial Pre-test Advertising
Assimonitor
- SPECIFIC TARGETS –
Child Consumers 2008 GfK Eurisko began to study children in 1992 and has continued to produce updates every two years.
Teenagers 2008 This is a complete study on the attitudes, consumption patterns and media exposure of young people. The survey is repeated every two years.
Seniors in the age of affluence 2008 The survey aims to update the profile and attitudes of the most progressive segment of the elderly population, by viewing it as the vanguard of new models of lifestyles and consumption patterns in the Third Age.
Elites 2008 For several time GfK Eurisko has dedicated a survey to the "upper classes”, given their importance as consumers and as setters of new trends.
The Super Rich Alongside the survey on the elites, we expect to launch a new survey in 2007 on the "super-rich”, i.e. those individuals at the top of the social pyramid in terms of income as well as economic and cultural leadership.
The consumption of immigrants 2008 It is survey aimed to get a clear picture of purchasing and consumption patterns among immigrants in Italy - a group of some 3-4 million individuals who have recently become part of the country's social and production fabric.
- SOCIAL AND SENTIMENT SURVEYS -
Consumer and business sentiment 2008 Monitoring of consumer sentiment, begun by GfK Eurisko in 2001, continues in 2008, dealing with end users (citizens-consumers) and businesses providing goods and services
The purchase strategies of the new consumer
The new cultures of well-being The survey will track the scenario of attitudes towards physical, mental and emotional well-being and behaviours adopted by consumers to achieve it.
The Time Budget of the Italians GfK Eurisko conducted an important research project on the Italians' use of time, by monitoring minute by minute how much time is devoted to separate activities on working days, weekends and holidays, at home and away from home.
Night Life 2008 The survey aims to monitor the needs and behaviours of young people in relation to evening and late-night entertainment.
- HEALTHCARE -
General Practitioners In recent years the work of GPs has experienced the effects of the many changes on cultural, scientific, technical and institutional levels. As a result two needs are now evident: to know more about GPs current role, how is it changing, and develop an effective and efficacious GP segmentation model to provide better guidance for pharmaceutical marketing initiatives.
Health Care Behaviour patterns of the public in the areas of personal care and healthcare are influenced by major tensions and thrusts towards change, involving institutions (health policies), culture (reference models) and environment (resources-instruments, products, services – and their accessibility). Hence the need for a systematic survey of "healthcare culture" in Italy, designed to explore Italians’ attitudes to healthcare issues, and the need to reconsider prevailing socio-cultural orientations in the health sector in order to reconfigure and orient products and services offered in the "consumer health” and "healthcare" sectors.
Medicines and large-scale retailing The recent Bersani Decree (223/2006) which liberalised sales of drugs by retail stores has created a new distribution context. This change is also expected to act as a catalyst for a socio-cultural approach that has existed for many years in the population (back in 1997 GfK Eurisko Healthcare estimated that 24% of the Italian population would be willing to purchase drugs and healthcare services through large scale retailers).
- OTHER SURVEYS -
Home Entertainment There is demand from many quarters for an accurate understanding of the market, probe into purchase drivers, identify consumption styles (DVD purchase/hire and cinema attendance), to calibrate the various marketing activities, occupy new spaces and orientate the development of the sector.
Bar 2008
Courier services 2008
Energy 2008 The survey is an opportunity for players in the Energy market (electricity and gas) to gain scenario information related to Italian firms, in the light of current and future developments.
Energy in households 2008 The survey will track the energy consumption scenario of Italians, defining the current situation and looking to identify the future developments in the light of the liberalisation of the market itself.
Roper Reports Worldwide 2007
International survey on climate change
- Indagini Omnibus -
Target Omnibus
SinOmnibus SinOmnibus is GfK Eurisko’s Omnibus survey based on face-to-face CAPI interviews. Fieldwork is continuous, and data can be linked to Sinottica and STP. It is particularly competitive in terms of investments.
Eco CATI EcoCATI is GfK Eurisko’s telephone Omnibus, an ideal tool for rapid delivery of basic information at prices that are particularly modest.
FinOminibus
- GfK INNOVATIVE METHODOLOGIES -
GfK Mistery Shopping By measuring service performance we help you to find out where service standards need to be changed and where service delivery needs to be improved.
GfK Target Positioning It analyses the brand image positioning in its competitive environment, measures its health status through the Brand Vitality Index and identifies the key drivers (success factors).
GfK AdVantage It is an effective system for the evaluation and optimization of television advertisement before being aired.
GfK Price Challenger It assesses and analyzes price thresholds, price changes and the price elasticity of a number of different distribution channels and makes recommendations on pricing for companies positioning themselves in a competitive environment.
GfK Volumetric Price It allows to estimate the potential of a new product in terms of volume, and optimize the marketing mix when various price levels are expected.
